They thought they had the greatest avenue for advertisement in hand. Of course, wireheads weren’t exactly the biggest demographic. Not yet at least. But with a 90% conversion rate you didn’t need that many targets anyway. “Just send the brilliance of the product straight into their brains!” Marketing leads loved saying it, the reality was more subtle than that. Carefully crafted impulses, sensations, matching the visual presentation in just the right way to bring the consumer to action.
It quickly became apparent, however, that such stimulus cocktails weren’t entirely self-contained. By experiencing different neural advertisements in quick succession, entirely new, often unexpected effects could be achieved. The wireheads went wild with it, experimenting, sharing recipes, fighting for the preservation of the advertisements long after their companies had pulled them.
“neurohacking IS the product”