You want to get things done neatly and efficiently? Fuck you.
There is no such thing as a simple web page anymore. There may not be any such thing as a simple web page anymore. Not because of technical limitations, no. Quite the opposite, it’s the result of a booming technical landscape. It allows us to have content out the wazoo! But what, if anything at all, is content without an appropriate amount of meta-content?
Search engine optimization is the devil. Meta-data this, meta-data that. Provide it yourself or watch the big boys pass you by. No way a search engine is going to extract this from you website for you, it’s got better things to do. And god forbid you don’t use their special tools to optimize your mobile pages. That absolutely won’t do! There goes your ranking, and your traffic with it.
For as great as they are, I can’t help but feel search engines are a bit archaic. There must be more than shitty surface-level points I can make here…