I had a rather unsettling realization today: I’m actually paying money for music.
Don’t get me wrong, that’s definitely a good thing. But it’s unsettling because for the longest time I wouldn’t even consider paying for music. If I couldn’t find it through less illegal means, than it was out of my reach as far as I was concerned. Didn’t matter how good the music was. But now, if it’s not too expensive and I haven’t been splurging recently, I’ll gladly pay a few fair bucks for some funky beats.
What changed? The internet is what. As it has become more mature, using it as your marketplace of choice has become much more reliable, profitable, and thus more common. But there’s one site in particular that’s responsible for almost 100% of my music purchases: Bandcamp. It’s easy to use, has a payment model that allows you to spend more than the price of the product, DRM free, and allows downloading in every format you’ll ever realistically need!
And just like that, a single website changed my spending habits for the worse. If you’re an artist, and you’re on Bandcamp, I’m very likely to buy some of your stuff if I think your music is actually good. It definitely helps if it’s priced on the cheap side, but I’ve bought expensive albums before, so it’s not that big a deal.
Bottom line: as long as making a purchase and everything surrounding it is easy and convenient, spenders will come.