“Anyone here good at Photoshop?” “Sure, I’ll give it a shot.”
And with that, my fate was sealed. I was to make a poster advertising our class’ virtual reality-centric seminar. And so I did. I got started by trying some things out, but quickly settled for a fairly simple base layout. Up top, an eye-catcher featuring this guy (straight out of Oculus’ press kit). The lower half would be a slightly slanted text field, for all the mandatory information like topics, date and time, and the location that I forgot to include. (Fuck.)
Something I struggled with though, was the typography. Best I could do on my own was a random font in dark blue on top of light blue, both of the washed-out kind. And while I most certainly appreciate my pastels, they’re just not wow-y enough for something that should grab your attention. But that exposed my weakness: working with bright and bold colors. I’m way too scared of messing that up and making things clash. Which is exactly what happens when I don’t use any guidelines or other help.
Luckily we have the internet. I pulled up a color wheel, put an infographic on color theory next to it, and stabbed away. Split complementary? Sure, let’s go. I also took the time to browse for some nicer fonts, because as good as Calibri is, it just didn’t fit this bill.
The end result isn’t as bad as it could be, but I can (now that the pressure is off) definitely see some marks that I missed. Oh well, lessons learned.