Fang Talks

I PISS OVER THE BRIDGE
22 09 15

Overhype

Sometimes marketing teams shift into maximum overhype. This kills the product reception.

Don’t get me wrong, it’s great when companies are passionate about their product and have faith in it, and it’s great when the consumers go along with that and get super duper stoked for its release. But what if the hype gets too big, and the final product can’t possibly deliver on that when it’s released? People get disappointed, CEOs get branded as liars, and nobody has a fun time.

Luckily, it’s not something that’s easily done. You have to really try hard to hype folks up too much through marketing alone. But having a history of market-shattering product releases also raises the bar for anything that might follow it. People have come to expect amazing things from the company, so why should their next product be mediocre?

Come to think of it, that’s actually a really scary thing. As huge of a mark of success as it is, having consumers expect “the next great thing” from you seems like a killing blow to a company that would otherwise have done perfectly fine. Like peaking, it’s only downhill from there.

Thank god I’m always bottoming (is that a thing you can say when not talking about sex?), things can only get better!
~ Fang

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