Fang Talks

Dynamic Loo
13 10 13

Gauging interest

Here’s a question. How do you gauge interest in a product, service, whatever?

Okay okay, chances are if you need to poll for interest then whatever you want to do isn’t going to take off anyway. But still, sometimes you just come up with something, “hey that’d be a pretty cool thing”. You’d realize it, but you want to be able to share the joy instead of being the only one using it. You’ll want to see if anyone has any need for your product, if they might want to use it someday.

How in the world would you go about doing this? Asking friends and family is a way too small sample size, and asking strangers on the internet only gets you so far… or does it? You’ll have to make sure to filter out non-serious responses and make sure whatever you set up (poll, for example) can’t be tampered with. Even then, have you really explained the product right?

Might be a better idea to whip up a prototype and throw that at people. That’ll leave you with having to constantly explain “no that’ll be changed in the real version”, et cetera. Or, only if you’re doing it wrong. Heh, I know so little about this and would make such stupid moves. Glad it shows here, and not further down the line.

Opinions please, how would you go about gauging interest, potential userbase, what have you?
~ Fang


  • 14/10/2013 (7:56 PM)

    (Sorry if this comes through more than once. Blogger keeps screwing up and saying some kind of error happened when I try to post a comment here)
    We just ask on our blog. I know, not very scientific, but we’ve gotten good enough at “reading people” to be able to discern the worthless comments from the valuable ones. And hey, don’t knock your idea as being worthless just because you have to ask others. We’ve asked about certain things on the blog before (gauging interest for stuff we were writing, developing, etc) and it helped reinforce what we were doing. It also kept our audience up to date with everything we were doing so they were more excited when it was released.

  • 14/10/2013 (12:47 AM)

    Well all of the things you’ve listed are pretty good really. Market research my friend. Get people’s opinions and feedback and make sure you have a lot of good ideas before making the prototype, then go from there if things go wrong. If you think it’s something you find useful then just find out if it really is something they’ll find useful. Try and keep with the target audience too. Your average Joe isn’t going to want something fancy and your average Joe Q Esquire isn’t going to want something simple. Keep your audience in mind and see how they feel, and go from there.

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