Mentioned by some people already, I’ll go into it a bit deeper now.
Yesterday I informed you about the Kony2012 thing. Lots of positive feedback about it on my blog, but I found some people who weren’t all that happy with it. That isn’t to say they didn’t think it’s good people like Kony get caught and whatnot. Allow me to explain.
If you can be bothered, take a look at this blog post.
What it boils down to is that Kony2012 is an amazing initiative, but it isn’t that well set up, and the effectiveness of their actions are not optimal. Investing money in them may not be worthwhile.
So, they’re not that good at what they do, so what? They at least do something.
That’s exactly my point. They may not be the ones to finally get this happening, but they did inform a lot of people about it, amongst who are people who have the know-how, contacts and other skills to make this happen at maximum efficiency. They sparked a public interest, and now more attention will be put into it.
Some people found it hypocritical that only now people pay attention to it, even though Kony’s been on like this for a long time now.
I don’t blame you. The government knew about this, but they didn’t tell us shit either. But now we’re informed, and people have a touching story to attach to. They have a group to identify themselves with, there’s a group they can back.
The issue with these kind of things is that most people will think “I can’t make a difference”. But once there’s that individual who says “I can make a difference! Let’s give it all we’ve got!” then stuff gets rolling. When that person amasses a substantial following, people recognise that a difference can indeed be made, and start supporting that change.
Too bad that after it’s over they return to the “can’t make a difference” mindset, though.