As demonstrated by our cute little children-focussed characters in the following video.
I... really have no idea what the thought behind this whole thing is. It starts out all fun and good, but then takes a turn for the creepy as it shows the dark side of creativity.
Honestly though, I think (or hope, rather) that this is mostly intended as a joke, or a wink towards something or whatever. Creativity is a wonderful thing, and we should use its magical properties to think up a fabulous land for us to escape to when the shit hits the fan.
'Cause the shit sure is intending on hitting the fan one of these days.